JSON-LD structured data in Smart SEO

What is structured data?

Structured data, often implemented using the JSON-LD format, is a way of providing search engines with additional information about the content on a web page. This allows search engines to better understand the context of the content and display it in more relevant ways in search results. For online stores, implementing structured data can be particularly beneficial.

By providing search engines with additional information about products, such as their price, availability, and reviews, structured data can help online stores appear in more targeted and relevant search results. This can lead to increased organic traffic and higher click-through rates, which can ultimately result in increased sales.

Structured data can also be used to enhance the appearance of search results by providing rich snippets, which can include product images, ratings, and other useful information. This can make online stores stand out in search results and provide users with a more comprehensive understanding of the products being sold:

Overall, implementing structured data using JSON-LD can be a powerful tool for online stores looking to improve their search engine optimization and increase their visibility in search results. By providing search engines with more detailed and relevant information about their products, online stores can improve their chances of being discovered by potential customers and increase their overall sales.

Usually, some themes provide JSON-LD out-of-the-box. However, this is uaually an incomplete structured data and sometimes might contain errors when you run a JSON-LD test for a random product page in your store.

How to enable the JSON-LD structured data feature in Smart SEO

The JSON-LD structured data feature is available on our Pro plan (or higher)

To enable the JSON-LD feature in Smart SEO, go to the JSON-LD page in our app and you will find all the available structured data schemas that can be enabled for your store:



You can enable a given schema by clicking the Turn on button near it. Most of the schemas immediately start to display the structured data on your store and search engines can index it:



But there are some, that require some configuration and you can see a Configure button near them.

Configure Organization Schema and Local Business Schema

For the Organization Schema and Local Business Schema, for example, you have to add your business details:



Note that the Local Business Schema is not a mandatory structured data and only optional

Configure Product Schema

The Product Schema, requires only for you to select a reviews app (if you are using one), from the list, so that our app can add the reviews information in the structured data we output:



There is also an option to exclude the prices from being added to the JSON-LD structured data from the store, but note, that Google might throw an error if it's missing, when it indexes your website.

Configure FAQ Schema

With Smart SEO you have the option to add and customize your FAQ schema. You may even add more than one FAQ schemas, then map them to one or more products in your store. To create a FAQ schema, click the Configure button near the FAQ Schema:



Then, click the Add new button:



You will be asked to provide a title for the FAQ schema, select which products it should be added to, and provide the questions and answers details:

Configure Recipe Schema

With Smart SEO you have the option to add and customize your Recipe schema. To create a Recipe schema, click the Configure button near the Recipe Schema:



Then, click the Add new button:



On the next page, you will be asked to create the Recipe schema, where you will have the option to provide quite a lot of details about the recipe:



Again, you can map this schema to one or more products, but you can also add description, preparation time, cooking time, ingredients, instructions, rating and even video. Don't forget to save the changes.

Configure How To Schema

With Smart SEO you have the option to add and customize your How To schema. You may even add more than one How To schemas, then map them to one or more products in your store. To create an How To schema, click the Configure button near the How To Schema:



Then, click the Add new button:



Just like with the FAQ and Recipe schemas, you have to select the products to which you want to asign the How To Schema:



You can add descriptions, tools needed, supply, steps (where for each step you can add description, image and URL), and the total amount of time needed.

How to test the JSON-LD of your store

You may run a free JSON-LD test in the Google Rich Results Test.

Should you encounter any errors/warnings while testing your JSON-LD, please contact us for more details on how to resolve them.

Updated on: 02/05/2024